Your customers know who you are, they know your name and ideally have visited your website. What you’re looking for is new customers, people or businesses, who don’t know you or have been to your website. How do you attract their business if they don’t know you exist? Keywords. Being found on relevant keyword searches of potential customers is the end game. Ranking well in relevant, related keywords is how you attract new business on the web. There are two very important words in the previous statement: relevant and related. Let's go over each in a bit more detail.
Let's first talk about what Meta Tags are and what they are not. Meta Tags are not the silver bullet to get you the to top of search results. Filling out your Meta Data will not cause you to go from page 30 to page 1 for a keyword. What Meta Tags will do, Meta Tags will help search engines display the content on your page in a legible format. Let's take a look at where a search engine like Google uses meta tags.
Google Analytics is a powerful tool. If you don’t have it installed on your website, I would strongly recommend you add it quickly. Everyday that goes by is another day’s worth of data you're not compiling and another day of not knowing exactly what your website visitors are doing on your site.
Smartphones are everywhere. Sometimes we love them and sometimes we don’t, but for now they’re here to stay and there are a few reasons you need to make sure your site is optimized to effectively capture this expanding audience.