Columbus, Ohio – OFA announces the launch of the official central reservation website for the 2013 California Spring Trials to be held on April 6-11. This year more than 30 companies are exhibiting at 19 locations. Attendees can arrange appointments through the website to create personalized itineraries which can be printed or viewed via a mobile site. There is no fee for attendees to use the service. The website was developed by OFA and Clarity Connect, a leading provider of technology and marketing solutions.
The registration service is available now and is accessed through the official California Spring Trials website at www.ofa.org/springtrials.
The California Spring Trials is an annual weeklong event held at various locations throughout the state. The event is a launching ground for some of the newest plant varieties, signage and packaging products, and merchandising programs and concepts. In addition, many locations include PGR experiments, outdoor trialing, and technical information and help.
The event includes many of the leading plant breeders, growers, and suppliers showcasing their plant varieties and new products. Formerly known as the “Pack Trials,” attendees use the occasion to get an early look at products and to learn directly from producers the recommended growing and retail strategies.
At least two organized group tours are available this year. Information is available on the Spring Trials website.
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About the organization: OFA – The Association of Horticulture Professionals is the leading horticulture educational association in the United States. It is a not-for-profit, all-industry organization and its core purpose and mission is “to support and advance professional horticulture.” Industry segments served include: garden centers, greenhouses, nurseries, retail and wholesale florists, interior plantscapers, and landscape contractors. OFA is especially known for its outstanding publications and its annual OFA Short Course, U.S. horticulture’s premier convention and marketplace. The OFA Short Course was named the 150th largest trade show in the United States by the Trade Show News Network. The next Short Course will take place on July 13-16, 2013 in Columbus, Ohio USA.
