Content is King

People read websites differently than they do print documents. Your text needs to fit the online scanning style. Most of your prospects and customers do not have the expertise you have with your products. Therefore, you need to be sure the language you use is relevant for them. Additionally, a good rule of thumb is that most people don't care even 10% as much about your business as you do - don't bore them with irrelevant details. This class will help you learn ways to keep the content relevant, engaging, and up to date.