Marketing is NOT a Luxury

Unfortunately, many business people don't see the value of marketing, because they have a limited vision of what marketing is and are not sure where to get started. In this class, we'll demonstrate the value of marketing and discuss various forms of practical marketing solutions, many which have low entry costs but high returns.

Depending on the length of the session, we can also work through how to develop a Marketing Plan and how to prepare a budget to fund the plan.

Time:         2-4 hours

Audience:   It can be a mixed audience, but it is better if there is a focus within a segment of the industry. For example owners and managers of:

• Garden Centers, or
• Growers, or
• Landscape Contractors

If most of the audience is from a specific segment, the presentation will be modified to focus on that segment.