A/B Testing

A/B testing, or split testing, is when you display two versions of a web page to see which one performs better. You compare two web pages by showing the two page options, 'Y' and 'Z' to similar visitors at the same time. 50% of vistiors see 'Y' and the others see 'Z'. The variations on the page a minimal so you know the reason for better performance by one page is due to the specific difference. Additionally, the variant needs to create a measurable action. for example, clicking a button.