Garden Crossings selected CCI to design the new logo shown here and to develop a new e-commerce site which was launched in January '04.

Distinctive logo designs by Clarity Connect are easily recognizable and quickly communicate what your company or product is all about.

Additional Information

Clarity Connect understands that a company's logo puts a "face" to the name. We work closely with our clients to ensure that the logo is a true reflection of the company and that key elements are communicated quickly. You want your customers and prospects to quickly recognize your logo and associate your marketing message with it.

A well-designed logo immediately establishes credibility. Conversely, a poorly designed logo may indicate the company doesn't focus on quality.

What's makes a good logo design?
As is true for all marketing, a logo should be clear, concise, unique and relevant.

OK, that sounds easy. But how do we actually incorporate the theory into the real-world? We consider several factors to accomplish the goal:

• What is the purpose of this logo?
• What mediums (web, business cards, brochures, product packaging, etc.) will this logo be used in?
• Who is the target audience?
• What sort of image do you want to portray for your company or product?
• Do you have any brand equity built in an existing logo, font style or other corporate look and feel?

Where & how will the logo be used?

The mediums in which you intend to use you logo make a difference in design. In the traditional world of printed products, it makes a lot of sense to limit logo design colors to a maximum of four (two primary and two accent colors), and less where possible. Although printing costs have declined dramatically in recent years, limiting colors can still help keep production costs down. More importantly, a well designed logo can stand on its own if it is in grayscale or black and white. Many designers rely on the color aspect and not graphic design to create logos. If the logo is distinctive in black and white, you have a winner; it will be even more impressive in color.

Logos that will be used for high resolution printing or large applications such as billboards or the side of trucks need to be created in fully scalable vector graphics. On the other hand, logos that simply exist online can be more complex and colorful. They also need a lot less scalability. Online logo design can make use of effects such as shadowing, gradients and texturing that may lose their impact and cost effectiveness when put into print. However, as is the case with the overuse of color, an overly complex or cluttered logo design sacrifices much of its impact and value.