Google Statistics is a tool we offer to help keep up with the traffic on your site. This versatile tool will tell you:

1. How many times people have accessed your site and the bounce rate (the percentage of visitors that leave without clicking through to any other page on your site).
2. How long they are staying.
3. How many pages they are viewing.
4. How many are visiting for the first time.
5. What parts of the world your visitors are from.

The reporting will also show the details of where your site visitors are coming from. There are three primary ways for someone to reach your site:

• Search Engines
• Links from Other Sites
• Bookmarked as a favorite

This information will help you get a better grasp on where your marketing efforts are working and where they might need changed or eliminated.

In the content overview of this tool it breaks down each page on your website and lets you know not only how many times it has been viewed but also how long the viewers are staying at that one page.

Used properly, Google Statistics can help you understand the changes you need to make to your website to increase traffic and draw people to the most important pages of your site.