Better Blooming Orchids

The Clarity designed logo was the basis for all subsequent marketing materials produced.

The new plant tag was greeted enthusiastically by their Independent Garden Center customers. They also handout the tag at tradeshows in lieu of brochures.

The website has a section where the public can learn how to care for orchids and search for garden centers that carry their product.

Marcal Growers selected Clarity Connect to help them "go to market" under the new name of "Better Blooming Orchids."

Marcal Growers has been in business for more than 30 years. After a hurricane destroyed virtually all of their greenhouses in 2004, they decided to focus their rebuilding efforts on growing and selling Phaleanopsis orchids to independent garden centers in the middle and eastern United States. They relied on Clarity to:

• Design a new logo
• Design and implement a website with online ordering for their wholesale customers
• Design and produce their plant tag

The rebranding effort was officially launched during the winter '06 trade show season and has progressed very nicely since then.

The Website

For more information please view the Better Blooming Orchids website, http://www.betterorchids.com