We have organized the Clarity Connect frequently asked questions into common categories. Click on the following links to see the related questions and corresponding answers. If you still have questions, please contact us. Thanks for your interest in marketing solutions from Clarity Connect.
These questions and answers will help provide you with some additional insight into how Clarity Connect views business.
Why does my site not receive many visitors?
For instance, Alta Vista, one of the larger search engines ranks sites by 1. Key words in the title, 2. Key words near the "top" of a site and 3. frequency of key words in the body of the page.
Search engines go out with "spiders" to catalog websites. This can take anywhere from several weeks to several months and there is no guarantee that your site will be listed.
Keep in mind that a website is not a "field of dreams". It should be a well planned integral part of an integrated marketing campaign. Businesses can also drive interest in the site by including the URL in all marketing materials and correspondence.
Should I do a website if I don't have a company logo yet?
What is the "perfect price?"
For example, if you want to be seen as good value, but not cheap, your pricing should be 8-12% higher than the "low cost leaders."
If you want to gain market share as rapidly as possible, generally the lowest price in the market will help achieve that goal.
The "perfect price" is not "as much as the market will bear," because that price may not meet your corporate objective, such as maximizing overall profitability. To maximize profitability, you may need a price that encourages volume purchases and frequent use. This increased volume can lead to better unit cost, which improves profitability.
In short, establishing price points is not as simple as it may seem at first. Contact Clarity Connect if you would like some guidence on setting prices.