Glossary of Terms

This glossary contains business, technology, marketing and printing terms that have been defined from a business perspective and are not intended to be "dictionary" definitions. We hope you find them useful.

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Data (n.)

Results, statistics, facts, figures, outcome, numbers, records

Expanded/Alternate Definition(s)

Clarity Connect works with our customers to turn their data into valuable information.

Discount

A reduction from regular rates when an advertiser contracts to use quantities of advertising. Discounts in print may consider amount of space bought and frequency of insertions.

Duplication

The number or percentage of people in one vehicles audience who also are exposed to another vehicle.