This glossary contains business, technology, marketing and printing terms that have been defined from a business perspective and are not intended to be "dictionary" definitions. We hope you find them useful.
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The rate that an advertiser has earned based on volume or frequency of space or time used to obtain a discount.
The average number of advertising exposures that are necessary to produce a positive change in awareness, attitude or most importantly purchasing action.
The reach of a medium or media schedule at a predetermined level of frequency (as opposed to reach).
"Open eyes facing the medium". Measurements are usually based on respondents who either say with assurance that they have looked into a given magazine.
CCI's secure client communication, review and approval area. The extranet allows us to quickly and cost effectively communicate with our customers. For example, clients can review various work in progress, provide feedback and submit approvals.
The CCI extranet can be accessed by going to www.clarityconnect.biz and clicking on Client Login. From there, enter your secure login and password which are given to you by your Sales Consultant.
