Glossary of Terms

This glossary contains business, technology, marketing and printing terms that have been defined from a business perspective and are not intended to be "dictionary" definitions. We hope you find them useful.

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Key Words

Searachable words that you put in meta tags and page titles when designing web pages. Key words are used by search engines to help catalog websites in their searches.

Expanded/Alternate Definition(s)

Key words are the used in most websites for the sole purpose of attracting search engines such as Google and Yahoo and to enable the cataloging of a website by those search engines. Key words need to be all of the iterations of what what somewhat might type in to search for your business. Key words can be unlimited in number but all must be relevant to what your site is actually sellling. For instance, if you are a landscape and lawncare company, the first terms you think of are lawn and landscape. Additional terms might be grass, fescue, tall fescue, tall red fescue, fertilizer, sod, seeding lawns, pruning, etc. etc. You want to make sure that we put in all of the terms that are related to your business.