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Glossary of Terms

This glossary contains business, technology, marketing and printing terms that have been defined from a business perspective and are not intended to be "dictionary" definitions. We hope you find them useful.

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One-Time Rate

The highest rate charged by a medium not subject to discounts. Sometimes called "open" or "transient rate".

Open Rate

In print, the highest rate charged to an advertiser on which all discounts are placed. Also called "base rate" or "one-time rate".