This glossary contains business, technology, marketing and printing terms that have been defined from a business perspective and are not intended to be "dictionary" definitions. We hope you find them useful.
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A person who reads a publication that he or a member of his family did not purchase. These readers must be taken into account in determining the total number of readers of a particular issue or a particular publication.
A critical calculation in these times of fast-changing technologies, payback period is simply the point at which you expect the yearly benefits of the project to cover the costs.
In print media; the total audience of a publication as a percent of the total population.
Great stuff.
Measurement of "dots per inch". The higher the number of pixels, the better the resolution.
n : (computer science) the smallest discrete element of an image or picture on a CRT screen (usually a single-colored dot); "the greater the number of pixels per inch the greater the resolution"
A position in a magazine or newspaper, which is regarded as excellent in terms of its ability to generate a large readership. Preferred position is usually located nest to editorial material that has a high interest among the publications readers.
A notarized statement made by the publisher regarding total circulation, geographic distribution, methods of securing subscriptions, etc. These are often issued between audited statements, especially when the market conditions have changed.