Tips and Hints

We have consolidated a few of our favorite marketing and operational tips and hints for your use. Click on any of the following links to access the related Clarity Connect tips. If you have suggestions for this area of our site, please contact us.

Select a category... Direct Mail General Marketing Graphic Design Print Marketing Website Hints

Get your list straight

Think you've covered all your bases with your mailing list? Even with all the improvements to Postal Service automation, delivery of your mail could be slowed — or even sent to the wrong address — by overlooking the minor details.

Additional Information

Here's your checklist for expedient mailing:

• Include proper street suffixes: Oak St. and Oak Ave. could have the same numbers for two completely different residences.


• Nail down directionals, such as North & South: State Blvd. N could be delivered by a different post office than that handled by State Blvd. S.


• Include secondary street indicators: Apt., Suite, Building, Floor, etc.


• Use city abbreviation with care: Addressing something to Los Angeles with "LA" could also mean Los Alamitos, Los Altos or Los Alamos.


• Remember the state: Sure, Cleveland is in Ohio, but there is also a Cleveland in Georgia and another Cleveland in Tennessee.


• Get your zip codes straight: correct zip codes can be found in the lobby of your local post office, online at www.usps.com, or by calling 1-800-ASK-USPS (1-800-275-8777).

Multiple Postcards Multiply Success

One of marketing's golden rules is to utilize frequency. Some of our best success stories come from customers who have achieved greater results simply by going beyond a single postcard and working with us to create a multiple postcard campaign.

Additional Information

The image at the right, is one of a series of three 6" X 9" postcards we designed to promote our Clarity SiteBuilder™ product.

Please contact us to find out how we can help develop a direct mail campaign to increase your sales and profitability.