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Tips and Hints

We have consolidated a few of our favorite marketing and operational tips and hints for your use. Click on any of the following links to access the related Clarity Connect tips. If you have suggestions for this area of our site, please contact us.

Get the right domain name
Get the right domain name

Your domain name is the most powerful piece of branding your store has on the Web. A strong, recognizable domain name for your business can bring even more organic traffic to your site. A poor domain name can prevent surfers from ever finding your site. Include keywords or phrases in your domain name to increase high natural search engine rankings.

Less is More on the Web
Less is More on the Web

Use headers, bulleted lists and concise text to communicate most effectively on the web.

Additional Information
Most Internet users want to immediately understand what you do. They don't want to read reams of information to "get to the point." Start with the highlights and let the site visitor "drill down" to get to all of the details.
Make it Sticky
Make it Sticky

Sticky, in Internet terminology, indicates how long people stay on your site. Great graphics, logical navigation and concise, compelling text will keep customers and prospects "stuck" to your site.

Additional Information
Make sure your site communicates quickly and always has new, relevant information to keep users engaged and to keep them coming back.
Update Information Regularly

Keeping your site fresh with relavant, useful information is critical to keep customers and prospects "coming back for more."

Additional Information
More than 35 Clarity Console tools, CCI's content management system, give our customers the ability to update any content, from anywhere at anytime.