Tips and Hints

We have consolidated a few of our favorite marketing and operational tips and hints for your use. Click on any of the following links to access the related Clarity Connect tips. If you have suggestions for this area of our site, please contact us.

Select a category... Direct Mail General Marketing Graphic Design Print Marketing Website Hints

Error in print marketing can be very costly, both in direct cost and indirect cost. Check these tips out to increase the success of your print marketing.

Affordable Four Color Printing

The improvement in printing technology, including digital to press (DTP), has made four color printing very affordable.

Additional Information

The incremental cost to go from twp color to four color printing can be as low as two hundred dollars. In most cases, four color printing is a cost effetive option.

Ink is Permanent

In the world of websites, e-mail and other electronic communication, many people have lost the ability to write concise, compelling text. Similar shortages of proof reading and proper selection of graphics plague many businesses.

Additional Information

Once a marketing piece has gone to press, it's permanent. Make sure you spend the proper amount of time preparing the marketing piece. Equally important, use professionals to proof any file before it goes to press. As a last quaility check, take a break from the piece for a couple of days (okay, at least sleep on it for a night) and give the final review with a fresh set of eyes and outlook.

Additionally, asking the right customers to review your final draft can prove invaluable.