E-Newsletters with the E-Marketing Console
The E-Marketing tool allows you to quickly create and distribute great looking e-newsletters that have the same look and feel as your website. Additionally, newsletters created with the tool can be archived on the website for future review.
The newsletter "framework" consists of a design that compliments your website with the following user created components:
- Header graphic you can change with each e-newsletter if you like
- Title & Volume & Issue
- Introductory Text
- 'Plant Centric' Articles
- Article name, image and "starter" text
- Conclusion Text
- Header graphic you can change with each e-newsletter if you like
- Table of Contents (Auto generated and optional)
- Opt Out link
Article Details Display on Your Website
When a newsletter recipient clicks on either the image or "read more…," it opens the complete article, with optional detail image, on your website. Getting the reader to your site allows you to further increase your ability to communicate.
Creating articles is easy; they can be added to a newsletter with a click of the mouse.
If you have licensed either the Plant or Product database tools, you can link a specific product or plant to an article so the newsletter recipient can click through to the appropriate detail page.
E-mail Address Management
The tool also gives you the ability to add, edit, and opt-out e-mail addresses as well as assigning them to one or more mailing lists such as "Corporate Customer," "Prospect", "Bricks and Mortar Customer" and "Location X Customer." Since you can add addresses manually or by importing a file, we assign site signups to their own category when they signup so you can track those registrations. You can preview any newsletter and send a test to ensure it looks the way you want prior to mass distribution. You have the ability to send as many newsletters as frequently as you need.
