February 10, 2010 (Holly Springs, NC) – Clarity Connect, Inc. and Proven Winners® announce a partnership to provide garden centers with customizable bench cards for all Proven Winners’ plant material. Starting today, the 2010 Proven Winners annuals, perennials and ColorChoice® Shrubs are available through an easy-to-use online service called POPSignage.com.
POPSignage.com, is an online ordering system that makes it easy for growers and garden centers to quickly, easily and securely place orders for customized bench cards. Point-of-purchase signage is a great way to provide consumers with quick, easy-to-digest information to help them make confident purchasing decisions. With dozens of card styles to choose from and an ever-expanding database of nearly 7,000 plants, users can generate attractive, effective 5x7” or 7x11” bench cards that fit standard sign holders. The cards can be printed as-is or users can customize the cards by adding their own logo, a retail price, a cross-merchandising message and/or modifying the descriptions and characteristics.
“We are excited about making it easy for garden centers to access our high-quality images and plant descriptions to quickly create customized bench cards to promote Proven Winners plants,” comments Marshall Dirks, Director of Marketing & Public Relations. “We evaluated several alternatives and POPsignage.com offers the simplest, quickest and most affordable manner for creating a uniform look across many product lines within a garden center, while maintaining consistent and accurate plant information that matches our plant labels and online resources.”
The online system was developed by Clarity Connect, Inc. (Clarity) and will soon support additional POP such as posters, directional signage, hanging tags and pot labels. Clarity has been designing and deploying interactive websites and developing marketing materials for years and knows the horticulture industry well. Timothy Howard, Clarity’s president, adds “We know most businesses are stretched thin and have to do more with fewer resources. Our technologically driven marketing systems are flexible, easy-to-use and cost-effective. This is particularly true with POP Signage. We are thrilled to be working with Proven Winners to help retailers sell more plant material with cost-effective, custom signage.”
Subscribers can also add new plant records with a click of the mouse. They then enter their information and upload their own image. This is a great way to add combination planters, hanging baskets, unique varieties and hard goods.
Cards can be downloaded and printed in-house or ordered through the web site. Bench cards are printed on synthetic, plastic sheets with ultra violet (U.V.) resistance. The cards are tear resistant, hold up well in the wind and are 100% water-proof without lamination.
There are three levels of annual subscriptions ranging from $500 to $195 and the cost per card download depends on the subscription level. Customers at the $500 subscription level pay $0.30 cents for a downloaded 5x7” card or $1.15 for a printed card. Go to www.POPsignage.com and start generating custom bench cards in minutes with your free trial account. As part of another industry partnership, OFA members receive an additional 10% off their first year’s subscription.
ABOUT PROVEN WINNERS®: Proven Winners is a brand that encompasses all that is gardening. Annuals, perennials and flowering shrubs are marketed and advertised to help beginning and expert gardeners have success. Last year, they celebrated their 16th anniversary and look forward to finding new and innovative ways to make gardening remain the #1 hobby. For more information, go to www.provenwinners.com.
ABOUT CLARITY CONNECT, INC.: Clarity Connect, Inc. is a marketing and web technology firm providing comprehensive marketing services and products to companies in the horticulture industry. Clarity Connect applies extensive business, technology and marketing expertise to deliver big business capabilities without the typical overhead, cost and inefficiencies of larger marketing firms. To learn more, go to www.clarity-connect.com.
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For Immediate Release: February 10, 2010
File Name: Proven+Winners+Partners+with+Clarity+Connect+for+High-Quality+POP+Signage.pdf
These cards were produced with POPsignage.com. They sizes and prices included on some cards were made up for demo purposes. You'll see a few different design styles, sizes and orientation (vertical vs. horizontal) in the sample cards selected.
File Name: Various+PW+Bench+Cards+from+POPsignage.com.pdf
