You will get the most bang for your buck if you implement an integrated marketing program to leverage the strenghts of different communication vehicles such as websites, direct mail, POP & radio.
A clean simple logo was designed that would be easily recognizable on store signs for their mall kiosks.
A trifold brochure is used as a handout from their retail locations as well as in mailers.
Print Ads are used to drive traffice to their retail locations and website.
Black and white ads are also used to create awareness and increase sales.
In-store signage, including posters and banners, are part of the complete Integrated Marketing Program we created for The Cartridge Outlet.
integrated marketing
Tying it all together.
Integrated Marketing is the result of a seamless communications plan that creates synergies between various marketing communication pieces to help achieve your business objective. The following items represent an example of an integrated marketing program for a retail location:
- Postcard featuring a specific product or product range. The postcard would have the same look and feel of the website which reflects the overall corporate branding program
- Radio ads promoting the company and the current special with closing of "Get your coupon at www......" or "Find a store near you at www......"
- Website with a prominant home page focus on the product detailed in the postcard.
- Online coupon with barcode for the Point of Sale system
- In-store signage complementing postcard and website
The barcode on the coupon not only expedites the checkout procedure, it helps you track the results of the campaign.
Relevant Experience
Our marketers have years of in-the-field experience developing and implementing
integrated marketing programs. We know what it is like to be responsible for delivering results and what it takes to do it. We also know how a company and its marketing and business plans can become de-focused over time. We are a great resource to review existing strategies, corresponding actions and how they correlate to corporate objectives. Depending upon the result of that analysis, we can either modify existing strategies, or develop a new integrated business plan. Furthermore, after this strategy has been finalized, we can create the sales and marketing tools required to achieve your objectives.
