Timothy Presents....  »  

A/B Testing

What is it and why you should care.

A/B testing, or split testing, is when you display two versions of a web page to see which one performs better. You compare two web pages by showing the two page options, 'Y' and 'Z' to similar visitors at the same time. 50% of vistiors see 'Y' and the others see 'Z'. The variations on the page a minimal so you know the reason for better performance by one page is due to the specific difference. Additionally, the variant needs to create a measurable action. for example, clicking a button.

In the simple example shown at the right, the 'Shop' button is blue for Option Y and orange for Option Z. The blue button had 19.5% of the page visitors click on it, so the blue button outperformed the orange button.  

In a subsequent phase the location and/or size of the button could be tested to find the best results. You will be surprised how slight differences can make a difference in the performance of a page.

In this presentation, we will:

  • Review real-world examples
  • Discuss potential A/B testing for selected web site pages from audience members
  • Extrapolate A/B testing to other parts of your business (not just your website)

Time:               60 -90 minutes
1 hour is typically long enough, but we can add an extra 30 minutes to go into more detail.

Audience:         Anyone who has influence over their website and marketing decisions.