Glossary of Terms

This glossary contains business, technology, marketing and printing terms that have been defined from a business perspective and are not intended to be "dictionary" definitions. We hope you find them useful.

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Net Paid Circulation

A term used by A.B.C. audit reports and publishers statements referring to circulation that has been paid for at not less than 50% of the basic newsstand or subscription price.

Net Present Value

The NPV of a project is a financial calclulation used to determine if the benefits of a project outweigh the costs. It is calculated by subtracting the present value of all costs associated with the project form the current value of all future cash and benefit inflows.

Expanded/Alternate Definition(s)

NPV's main components are the discount rate (DR), which is the interest rate you decide you could get if you invested the project budget elsewhere; benefits for each year (B1, B2 and so on); and project costs (PC). Let's say your software project will cost $15,000 and that you expect to resell it to another company at the end of five years for $5,000. You expect the software to net $3,500 in benefits per year. The NPV of the project is $1,351.

Net Unduplicated Audience

The combined cumulative audience for a single issue of a group of magazines.