This glossary contains business, technology, marketing and printing terms that have been defined from a business perspective and are not intended to be "dictionary" definitions. We hope you find them useful.
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The audience members of a magazine who are not prospects for a particular advertised product. (Circulation in an area where an advertiser does not have distribution of his product.)
The website graphical wrapper and navigation.
This is what creates the look and feel of your site. CCI's professional design staff creates your website to reflect your business.
A combination of "web" and "seminar". Webinars are online seminars where participants can login to see what is on the presenters screen and contribute via chat or conference call.
Clarity Connect uses Webinars for pre-sales, training and troubleshooting. You can click on a link and then see what is displayed on our computer screen. We supplement this with either a direct call or a conference call if there are multiple participants. Click here to access links for our webinars.
A single word in a line by itself at the end of a paragraph or a short line of type at the top of a page that ends a paragraph started on the previous page.
This should be avoided to improve the quality of a the communications (particulary print) piece. Avoiding widows on websites is virtually impossible as the text layout is affected by "local settings" such as screen resolutions, window sizes and type of browser used.