Using 'friendly URLs' helps with search engine optimization as well as making it easier for customers to remember the web address.
An example of a 'friendly URL': clarity-connect.com/page/Horticulture-Websites. It's shorter than typcial URL's, easier to read and provides a little information about what the page content will be.
The URL name must be basic letters and numbers. The URL will not work if you have any other characters including: