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How to Use Google Analytics to Improve Your Website

Much like retailers will study how visitors to their store navigate the store, how long they stay and what they look at longest, you can do the same thing with your website visitors using the free Google Analytics.  Based on those facts, you can learn what changes need to be made to your site to help gain more site visitors and improve their experience once they are on the site.

Time:               1 – 3 hours