SSLs and Why You Need One

One of the most important components of online business is creating a trusted environment where potential customers feel confident in making purchases. SSL certificates create a foundation of trust by establishing a secure connection. To ensure visitors their connection is secure, browsers provide visual cues, such as a lock icon or a green bar.

SSL certificates have a key pair: a public and a private key. These keys work together to establish an encrypted connection. The certificate also contains what is called the “subject,” which is the identity of the certificate/website owner.

Once upon a time, we only needed to apply an SSL certificate to sites that had credit card processing. You've probably noticed on browsers, such as Google Chrome, that some sites will say "Not Secure" in the URL bar for any site that doesn't have an SSL. Even on sites that do not have online ordering. As of 2020, many browsers won't even display a site at all if it doesn't have an SSL.

So now, ALL websites must have an SSL installed.