A lot has changed with Search Engine Optimization (SEO) over the years, but two things remain constant:
Although each situation is different, here are a few SEO tips that apply across the board:
Too frequently, people write website content trying to figure out what words and phrases will 'score the most points' with search engines. Instead, focus on writing content that readers will find useful, interesting, informative and/or entertaining. If you do, readers will interact with you via social media, buy your product and/or talk about your company and/or products with other people to help build traffic to your site. Coincidentally, copy that is written for humans first typically will also score well with search engines.
To improve search results, optimize your site utilizing longer phrases. The shorter or more general the phrase, the more competition there is and if you succeed in getting traffic for a general term, it is probably not quality visits. For example, 'garden'
North Carolina Native Plants -
Native Flowering Shrubs in North Carolina -
Starting in 2010, Google started factoring in how quickly a page finishing loading into their search ranking. Since then, it has only become more important. We spend a lot of time convincing our customers not to display every product or plant they sell on a particular page. Similarly, having a lot of complicated calculations to determine which products to show will also slow down the page load. If your pages are not loading quickly, two or more of four things will happen, and they're all bad.
Also, each page of your site will load at different speeds due to many factors including programming, content, image size, etc. There are a number of free testing tools you can use to test page load speeds, for example:
their Clarity-designed web site. We offer one-time 'tune-ups' to help general traffic as well as detailed optimization for specific products and services. For best results, we recommend an on-going optimization plan as the competitive and technological landscape is constantly changing.
'Pay-per-click' (PPC) marketing campaigns can be developed and managed to compliment your SEO.
We offer EXISTING customers three general options:
Another important factor to good search results is site ‘popularity’ which equates to the number of quality sites that link to your site.
A good way to get additional links to your site is to issue press releases. In particular, sending press releases electronically so they can be automatically posted to news websites will help your site’s popularity. We offer ‘one-off’ press releases writing or we can add regular press releases to our Routine Maintenance plan.
If you're interested in our service, please contact us.
 A link from a site like CNN.com is worth much, much more than a link from BobsDonuts.com.