Search Engine Optimization & Marketing
Build it (right), and they will come.
With our search engine optimization (SEO), our web customers improve the volume and quality of website traffic to their Clarity-designed web site. We offer one-time 'tune-ups' to help general traffic as well as detailed optimization for specific products and services. For best results, we recommend an on-going opitmization plan as the competitive and technological landscape is constantly changing.
'Pay-per-click' (PPC) marketing campaigns can be developed and managed to compliment your SEO.
We offer existing customers three general options:
- Quick Tune Up: We will focus on the home page and one key product or service. This typically cost anywhere from $250 to $600.
- Full Overhaul: A much more detailed one-time website overhaul. This fee will vary dramatically depending on the number of products and services you would like to have your site optimized for, so we will review your site and discuss your goals and then develop a custom optimization proposal for you.
- Routine Maintenance: We will review your site statistics, competition and more and will then tweak your site based on those findings. Depending on the size of your site and SEO goals, the routine maintenance will typically be from 1 to 5 hours per month and is billable at $85/hour.
The second most important factor to good search results is site ‘popularity’ which equates to the number of quality[1] sites that link to your site. A good way to get additional links to your site is to issue press releases. In particular, sending press releases electronically so they can be automatically posted to news websites will help your site’s popularity. We offer ‘one-off’ press releases writing or we can add regular press releases to our Routine Maintenance plan.
Please note, we only perform SEO services for our web customers.
If you're interested in our service, please contact us.
[1] A link from a site like CNN.com is worth much, much more than a link from BobsDonuts.com.
