This glossary contains business, technology, marketing and printing terms that have been defined from a business perspective and are not intended to be "dictionary" definitions. We hope you find them useful.
SEO stands for Search Engine Optimisation and is where you adapt and moderate a website specifically so that it is indexed and ranks highly within a search engine's organic (free) listings.
But WHY should you do SEO?
In essence, by ranking highly in the SERPs (Search Engine Result Pages) for keywords that are relevant to your business, you will get relevant and targeted traffic. Optimising your website for search engines is the simplest and most powerful way to reach an audience that is actively looking for your product or service. Now this is a really important part, yes they are already LOOKING for your product or service by searching through the search engines for keywords that describes YOUR business. How's that for already doing half the sales job!
Identifies your company's services and distinguishes them from the services offered by your competitors.
To register a service mark, it must be in use by your company.
The additional charge incurred when an advertiser fails to use enough media space to earn the contract discount envisaged at the time of the original order.
Getting customers stuck on your site.
Internet terminology that refers to how long a visitor stays on a website. Usually, the longer the better - unless the reason they are on the site for an extended time is due to poor navigation.
Stock Keeping Unit.
A common term for a unique alphanumeric identifier, used most commonly to identify a particluar product for stocking and selling. For an example, the "product" could be a "Long-sleeve, 100% cotton Polo T" with a unique SKU for every combination of color and size (navy, XL; maroon, L, etc.).
"SPAM" mail is the practice of sending massive amounts of e-mail promotions or advertisements (and scams) to people that have not asked for it. Spam mail is controversial and there are many levels of definitions for it. Many times, spam e-mail lists are created by "harvesting" e-mail addresses from discussion boards and groups, chat rooms, IRC, and web pages.
In addition to being a nuisance, spam also eats up a lot of network bandwidth. Because the Internet is a public network, little can be done to prevent spam, just as it is impossible to prevent junk mail. However, the use of software filters in e-mail programs can be used to remove most spam sent through e-mail.
Clarity Connect believes you do more damage to your reputation by sending SPAM than you gain from any additional sales. In many cases, SPAM is generated by disreputable individuals along the lines of the "snake oil salesman" of yesteryear.
In print, two facing pages used for a single, unbroken advertisement.
Reinforce, fortify, improve, support, toughen, advance, enhance, heighten.
Clarity Connect works with our clients to strengthen their market position and overall profitability.