This glossary contains business, technology, marketing and printing terms that have been defined from a business perspective and are not intended to be "dictionary" definitions. We hope you find them useful.
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A secure, web-based area where you access and utilize any number of business tools.
Clarity Connect clients have secure access to their back office with a login and password. This is where all the Clarity Console content management tools reside. Additional tools for reporting, communications, etc. can also be added to the back office.
A combination of narrow and wide bars of constant height that are arranged in a specific order so when read with a scanner they have a specific meaning.
When a print piece has an image that extends beyond the trim edge. An image is said to "bleed" if a portion of it is cut away at the trimming operation.
Bleeds tend to make the printed piece appear more professional. However, there is usually a slight increase in printing price (approximately 10%) when a bleed is included.
Full Bleeds are when the image extends beyond every edge of the printed piece.
A blog is a chronological online diary or journal that reflects the thoughts of the author. Blog is shortened from web log or weblog.
An independent, non-profit organization of advertisers, agencies, and publishers that provides verified audits of circulation, primarily of business publications but also trade shows.